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Words & WritingGreekEnglish

Rhetoric

/ˈrɛtərɪk/noun

The craft of persuasive speech and writing, or language judged to be showy and empty.

The Greek roots

ῥητορικὴ τέχνη
rhētorikḕ tékhnē
the speaker's craft
+
ῥήτωρ
rhḗtōr
public speaker

Literally: the art of the orator

The story of the word

In Athens a ῥήτωρ was a citizen who spoke in the assembly or the courts, and rhetoric was the trained technique for doing it well. Aristotle wrote a manual of it and treated it as a neutral skill, the counterpart of dialectic. English kept the old sense and added a sour one: since the eighteenth century, calling a speech mere rhetoric means it has style and no substance.

How it travelled
Ancient Greek → Latin → Old French → English
First recorded
14th century

Same family

rhetoricalrhetorician

In a sentence

Strip out the rhetoric and the policy is two sentences long.

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